
Your In-Store Music Isn’t Background — It’s Your Brand on Repeat
Walk into most Indian retail stores, cafes, or restaurants, and you’ll hear one of three things: dead silence, random Spotify playlists chosen by whoever opened

Walk into most Indian retail stores, cafes, or restaurants, and you’ll hear one of three things: dead silence, random Spotify playlists chosen by whoever opened

Every brand in India obsesses over how it looks. Colours are debated in boardrooms. Fonts are tested across formats. Logo guidelines run 40 pages long.

Here’s the truth most leadership teams won’t admit: that carefully crafted email about company values? Skimmed at best. That critical POSH update buried in the

Most companies think AI audio means “generate a voiceover” or “create a background track.” That’s not wrong. It’s just shallow. The real shift isn’t in

Walk into most Indian retail stores, cafes, or showrooms and you’ll hear one of three things: silence, someone’s Spotify playlist on loop, or—worse—a sales associate’s

Walk into any café in Bangalore, any retail store in Mumbai, any hotel lobby in Delhi. Close your eyes. Could you tell where you are?