Here’s what happened last Tuesday at a 400-bed hospital in Pune: A new visitor policy was announced via email at 9 AM. By noon, the
Every Monday morning, your communications team sends out an email. Every Monday afternoon, it’s already buried under fifty other messages. Your frontline workers—the people on
Let’s be honest about your last company town hall. The CEO spoke. The leadership team shared updates. There was a Q&A. Someone from HR sent
Every Friday, your leadership sends an all-hands email. By Monday, 11% have opened it. By next Friday, it’s buried under 147 unread messages. You call
Walk into any manufacturing plant in Pune, Hosur, or Manesar. Ask a shop floor supervisor what was discussed in last week’s leadership town hall. Watch
You commissioned it. You approved the budget. Your comms team hired a voice artist. Three episodes are live on your intranet. And exactly 47 people