The Mixr
AI In-Store Radio for Indian Retail and Hospitality
AI in-store radio for retail, cafés, restaurants, and hospitality businesses. Curated music, brand messaging, and an AI RJ | AI ADS | AI MUSIC running automatically across every location.
Hear It. Then Decide.
AI radio made for India.
Forget everything you think you know about AI-generated audio.
No robotic voices. No lifeless loops. Press play and hear radio that feels alive, crafted for your brand, your people, and your space.
Most businesses are leaving audio to chance.
A generic playlist isn’t a brand experience. Silence isn’t either. Every minute a customer spends in your store, café, or restaurant is an opportunity to reinforce who you are and most businesses are missing it entirely.
The Mixr fixes that. It gives you a fully programmed, AI-powered radio channel that sounds like you, runs itself, and works across every location you operate.
Set it up once. It runs every day.
How does The Mixr Work ?
The Mixr is built on the same programming principles as commercial radio powered by AI and managed entirely for you.
We create your sonic identity for your brand, curate a music profile that matches your space and audience, and programme your audio channel from scratch tone, tempo, messaging, personality. All done for you before you go live.
The Mixr works on any device with an internet connection, a phone, a laptop, or your existing audio system. You log in to mixr.in and connect once and The Mixr runs automatically from that point.
Music plays. Your AI RJ introduces tracks and delivers brand messages. Promotions and announcements go in and out automatically. Across one location or fifty, the experience is identical on-brand, on-schedule, always on.
Need to announce a sale? Add a new product message? Change the seasonal vibe? Use the Instant AD Creator to add new content in minutes. It goes live across all your locations immediately no agency, no studio, no waiting.
AI music curation scheduled to match your brand, updated automatically
Brand messaging woven in naturally, like commercial radio.
AI RJ, a consistent voice across every location.
PLUGIN. THAT”S IT.
The Mixr works everywhere. From one location to fifty, the experience stays consistent.
Built by people who understand what makes audio work
The Mixr was built by Spooler, founded by Binoy Joseph a media industry veteran with 25+ years of experience across Indian FM radio, satellite radio, video, and digital media. Before founding Spooler, Binoy held senior leadership roles at Radio City, BIG FM, and Jagran New Media, programming audio for 250+ stations across 10+ languages and multiple formats.
We built The Mixr because we know exactly what makes in-store audio work for Indian businesses the right music tempo for a retail floor, the right voice tone for a luxury hotel, the right messaging cadence for a QSR chain. That broadcast expertise is built into every Mixr channel we programme.
Not a playlist.
A system.
Playlist apps are static.
The Mixr is programmed audio infrastructure built on the same principles as commercial radio, powered by AI, and designed to run your brand sound every single day without
anyone pressing play.
Also from Spooler
If you need audio for your people as well as your spaces, explore My Office Radio, India’s first AI-powered internal branded radio platform for companies. Leadership messages, HR updates, POSH awareness, and culture content delivered as audio your teams actually listen to. Multilingual. Live. Always on.
FAQ
Most frequent questions and answers
What is The Mixr?
The Mixr is an AI-powered in-store radio system for retail stores, cafés, restaurants, salons, hotels, and hospitality businesses across India. It plays curated music alongside your brand messaging managed automatically, consistent across all your locations.
How is The Mixr different from Spotify or a playlist app?
Music Streaming services and playlist apps are designed for personal listening not for brands. The Mixr is structured like a commercial radio channel, with scheduled music, brand announcements, an AI RJ, and programmed audio flow. It’s your own branded in-store radio station, running automatically at a fraction of the cost of traditional radio production.
Do I need any special hardware to use The Mixr?
No. The Mixr works on any device with a speaker a tablet, a laptop, a smart TV, or any existing audio system you already have in your store. No installation, no new equipment, no technical setup required.
Can The Mixr be used across multiple store locations in India?
Yes. The Mixr is built specifically for businesses operating across multiple locations. The audio experience is consistent everywhere same brand voice, same messaging, same quality whether you have two stores or two hundred.
What kind of businesses use in-store radio in India?
Retail chains, fashion stores, supermarkets, cafés,
restaurants, quick service restaurants, hotels, spas,
salons, gyms, and any business with a physical customer space can benefit from in-store radio. The Mixr is designed to work for all of these, with audio tailored to each type of space and brand.
Can I add my own brand messages and promotions to The Mixr?
Yes. The Mixr includes an Instant AD Creator that lets you add promotional messages, sale announcements, new product launches, and brand content directly into your audio stream. These play naturally between music the way
commercial radio does it without sounding forced or
disruptive.
What is an AI RJ and how does it work?
An AI RJ is a branded AI voice host that connects your music and messaging with a consistent personality and tone.
Think of it as your store’s own radio presenter introducing songs, delivering messages, and giving your audio a human feel across every location, automatically.
Is The Mixr suitable for a single café or small business?
Absolutely. The Mixr works just as well for a single
location as it does for a large retail chain. If you want your café, restaurant, or store to sound professional, on-brand, and consistent every day without spending hours managing playlists The Mixr is built for you.
How does in-store radio improve customer experience?
Sound directly affects how customers feel in a space how long they stay, how much they spend, and whether they come back. Research consistently shows that the right background music and audio environment increases dwell time and purchase intent. The Mixr gives you control over that experience instead of leaving it to chance.
How do I get started with The Mixr in India?
Getting started is simple. Visit themixr.in to explore
the platform, or talk to the Spooler team at connect@spooler.in and we’ll recommend the right setup for your business and locations.
Does The Mixr include licensed music? What about PPL music licensing in India?
The Mixr is a technology platform with managed creative services powered by AI. If you intend to play commercial music at your establishment, the necessary music licence must be acquired by your business. In India, this is governed by PPL (Phonographic Performance Limited), which licenses the public performance of sound recordings. You can find PPL India’s current tariffs and licensing
details at www.pplindia.org/tariffs.
Can The Mixr play royalty-free music instead of commercial music?
Yes. The Mixr can be configured to play royalty-free music, which does not require a PPL licence. This is a practical option for businesses that want a fully compliant, hassle-free audio experience without managing licensing
requirements. Our AI music curation works with royalty-free catalogues to create a professional, branded sound for
your space no licence needed. If you prefer to use commercial music, we recommend obtaining the appropriate PPL licence for your establishment. More details at pplindia.org/tariffs.
Who owns the IP to the content generated by The Mixr — like jingles and ads?
The intellectual property rights to all non-music content
generated by The Mixr including jingles, AI ads, Jock Talk, and any other audio content created for your brand can be purchased outright for a one-time fee. Once
purchased, the IP belongs entirely to your business to use across any platform or channel. Content that has not been purchased remains the property
of Spooler and its group of companies. Get in touch at connect@spooler.in to find out more about IP ownership and pricing.