Your company has a town hall every quarter. Your CEO sends a monthly email. Your HR team posts updates on the intranet. And still, when

Here’s a fact that should bother every CEO: Your factory workers can tell you the box office numbers from last weekend, but they have no

Every Monday, your comms team uploads a new internal podcast. Fifteen minutes of carefully scripted updates, produced over three days, reviewed twice, approved by leadership.

Let’s be honest. When your leadership team sends out a company-wide email about the new leave policy, who actually reads it? Your managers do. Your

You drafted it carefully. Subject line optimized. Sent to “All Employees.” You assume everyone read it. They didn’t. The packaging supervisor in Pune prefers Marathi.

You sent a company-wide appreciation email last Friday. Subject: “Shoutout to our Star Performers.” You CCed everyone. Added emojis. Hit send. Here’s what happened: 14%