Your store has a sound. Make it yours.

AI in-store radio for retail, cafés, restaurants, and hospitality businesses. Curated music, brand messaging, and an AI RJ | AI ADS | AI MUSIC running automatically across every location. No hardware. No playlist management. No manual effort.

Try The Mixr

Most businesses are leaving audio to chance

A generic playlist isn’t a brand experience. Silence isn’t either. Every minute a customer spends in your store, café, or restaurant is an opportunity to reinforce who you are  and most businesses are missing it entirely.

The Mixr fixes that. It gives you a fully programmed, AI-powered radio channel that sounds like you, runs itself, and works across every location you operate.

Set it up once. It runs everyday.

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AI music curation scheduled to match your brand, updated automatically

Brand messaging woven in naturally, like commercial radio.

AI RJ, a consistent voice across every location.

PLUGIN. THAT’S IT.

The Mixr requires no special hardware, no installation, and
no technical setup. It works on any device with a speaker.
One location or fifty  the experience is consistent
everywhere.

Built for businesses with physical spaces

Retail stores  reinforce your brand every time a customer walks in.

Cafés & restaurants  set the right mood, every service, every day.

Hospitality & hotels  a consistent audio identity across every property.

Salon & wellness  create an experience customers remember and return for.

Not a playlist. A system.

Playlist apps are static.

The Mixr is programmed audio infrastructure built on the same principles as commercial radio, powered by AI, and designed to run your brand sound every single day without
anyone pressing play.

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FAQ

Most frequent questions and answers

The Mixr is an AI-powered in-store radio system for retail stores, cafés, restaurants, salons, hotels, and hospitality businesses across India. It plays curated music alongside your brand messaging  managed automatically, consistent across all your locations. No hardware needed.

Music Streaming services and playlist apps are designed for personal listening not for brands. The Mixr is structured like a commercial radio channel, with scheduled music, brand announcements, an AI RJ, and programmed audio flow. It’s your own branded in-store radio station, running automatically at a fraction of the cost of traditional radio production.

No. The Mixr works on any device with a speaker  a tablet, a laptop, a smart TV, or any existing audio system you already have in your store. No installation, no new equipment, no technical setup required. 

Yes. The Mixr is built specifically for businesses operating across multiple locations. The audio experience is consistent everywhere  same brand voice, same messaging, same quality whether you have two stores or two hundred.

Retail chains, fashion stores, supermarkets, cafés,
restaurants, quick service restaurants, hotels, spas,
salons, gyms, and any business with a physical customer space can benefit from in-store radio. The Mixr is designed to work for all of these, with audio tailored to each type of space and brand.

Yes. The Mixr includes an Instant AD Creator that lets you add promotional messages, sale announcements, new product launches, and brand content directly into your audio stream. These play naturally between music  the way
commercial radio does it  without sounding forced or
disruptive.

An AI RJ is a branded AI voice host that connects your music and messaging with a consistent personality and tone.
Think of it as your store’s own radio presenter  introducing songs, delivering messages, and giving your audio a human feel across every location, automatically.

Absolutely. The Mixr works just as well for a single
location as it does for a large retail chain. If you want your café, restaurant, or store to sound professional, on-brand, and consistent every day  without spending hours managing playlists  The Mixr is built for you.

Sound directly affects how customers feel in a space  how long they stay, how much they spend, and whether they come back. Research consistently shows that the right background music and audio environment increases dwell time and purchase intent. The Mixr gives you control over that experience instead of leaving it to chance.

Getting started is simple. Visit themixr.in to explore
the platform, or talk to the Spooler team at connect@spooler.in and we’ll recommend the right setup for your business and locations.

The Mixr is a technology platform with managed creative services powered by AI. If you intend to play commercial music at your establishment, the necessary music licence must be acquired by your business. In India, this is governed by PPL (Phonographic Performance Limited), which licenses the public performance of sound recordings. You can find PPL India’s current tariffs and licensing
details at www.pplindia.org/tariffs.

Yes. The Mixr can be configured to play royalty-free music, which does not require a PPL licence. This is a practical option for businesses that want a fully compliant, hassle-free audio experience without managing licensing
requirements. Our AI music curation works with royalty-free catalogues to create a professional, branded sound for
your space  no licence needed. If you prefer to use commercial music, we recommend obtaining the appropriate PPL licence for your establishment. More details at pplindia.org/tariffs.

The intellectual property rights to all non-music content
generated by The Mixr  including jingles, AI ads, Jock Talk, and any other audio content created for your brand can be purchased outright for a one-time fee. Once
purchased, the IP belongs entirely to your business to use across any platform or channel. Content that has not been purchased remains the property
of Spooler and its group of companies. Get in touch at connect@spooler.in to find out more about IP ownership and pricing.

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